Taking SEO Services To Task – Considerations You Need To Make When Hiring A Professional

It has been discussed to death, finding SEO services is not only crucial to long term success online, but it’s the only way to ensure longevity amidst heavy competition. You may have experienced this in the past, and found yourself with good results, but what about those that didn’t have such a good experience? There’s a lot of people that tried to make their marketing goals a reality, only to find themselves spending a ton of money without any real results.

seoFor those that aren’t ready to jump to hiring SEO services, due to past experiences, then perhaps it’s time to isolate the questions that you should not only ask your next consultant, but also consider them for the past. Take into account a few misconceptions, and myths associated with SEO as well, because you will want to be ready for the interview process that you encounter moving forward.

Content Marketing Can Be Spun and Still Have High Value

If you encounter SEO services that tell you about how they are going to spin articles and post them on your behalf, be careful. Spinning should never be the crux of your marketing plans. In fact, if you have a lot of spun content across several websites, and directories, you will get penalized. Google recently thrashed a lot of rankings because of this. Do not allow anyone to take content and spin it and then post it again. If you have to spend more money, do so, and get 100% unique, new, and quality content. Fight for it if you have to, because that’s the only way you can guarantee you’ll get the right return on investment. The text matters, not the keyword density, and not the footer that you post a quick call to action.

Realistic Goals and Metrics                                                                       

seoThe biggest challenge that you’re going to face when you hire a professional consultant to take on the goals of search engine optimization is the results quotient. Realistic goals and metrics should be an easy thing to get a hold of. Not only that, but you should be able to get a report of all the work that is being done and what lengths have been given to sustaining market share and creating traffic. Never go into a “performance based” pay structure, as that will often times cause marketing professionals to cut corners in hopes of getting paid. Another thing to remember is that you will not immediately see sales spike, as conversion are hard to quantify with optimization alone. Conversions will take time, so make sure that you’re curb your expectations from getting the best of you.

The Competition Doesn’t Always Know Better

If you have a lot of rivals in your industry, you need to fight the urge to emulate them outright. If you approach SEO services with the notion that you want to copy their approach, you will be doing yourself a disservice. The competition may look great from the outside, but when you discuss their approach with an expert, you’ll realize that there are holes. If you focus too much on what others are doing, new ideas will not seem too appealing. There’s always something that you can do better than others, and that’s the point of hiring a good SEO company to get your back. Don’t allow yourself to miss out on the opportunity to break the mold.

The above considerations are just some of the things that matter most when you’re hiring a search engine optimization service. Take your time hiring someone, and make sure that you are fully aware of the aforementioned components and considerations. Without understanding those things, you will not be able to gain market share in time.


How to Recognize a Reputable SEO Firm

When venturing into the murky world of SEO for the first time, it is vital that you know the signs of a reputable optimization firm. Forbes has already expressed its belief that SEO is basically “80% scam”. Maybe the companies that offer these services may not really blatantly seek to cheat their clients, but how do you really make sure your website is on top when other websites are also paying their own SEO experts?

A reputable SEO firm, however, may provide you with the service that you want plus the assurance that you have its support along the way. Yes, not everything about optimization could be an assured win, but you could still at least try to find the safest option out there.

Here are some ways in which you can find a reputable company to help you out:
Provides a full explanation of services

An optimization company that seeks to provide all the services that could really help your website rise among the ranks would give full disclosure. It will tell you what exactly it would do to help boost your search engine power and how much the service would cost.

seoDon’t fall for vague offers such as “will help your website rise against others with similar keywords”. Find out just how that would happen. Would you be getting the full treatment: links, content, and optimization with tags and keywords? Would the company offer monitoring and results analysis, as well? A company that is open about what it can do should be among your top SEO firms.

Lays down packages of options

Not only does a competent firm tell you what exactly it can do for you but it will also lay down all the packages it can offer. Some companies may want to give you just one package – the one that will provide all of the services. A full service package will be, understandably, the most expensive.

What if you already have someone writing content for you? What if you want to write the content for your website? You will just have to ask the optimization company to conduct research on keywords and key phrase. The implementation of those keywords and key phrases would be up to you. So, the cost should be slightly lower because you are doing part of the work.

Presents past projects and possibilities

SEO firms that could be trusted would also present to you their past projects. The presentation should be complete with the background story on how the project fared. The firm should be honest enough to talk about the problems as well as the good points of the particular project. The discussion of past problems would also show that it is experienced enough and has learned from its past mistakes. The company should also discuss potential problems that may arise from your own project and how it plans to solve those problems.

A company that has the ability to discuss or tell stories would also be more capable of helping you recreate your brand. Yes, SEO experts would first conduct a research on your current brand standing, but they should also help you create stories and themes that could boost that brand.

Has a competent-looking but necessarily artistic website

Unfortunately, you cannot judge a good SEO firm based on its website alone. Still, you should not hire so-called experts with a less than professional-looking website. It would seem that they do not even know how to package their company. However, the most artistic websites do not necessarily belong to the best companies. They may understandably attract you if you are also planning to have your website design done by them.

There are some top SEO companies that actually have simple but professional-looking websites. They do not really need to have the most beautiful homepages. What they should be able to do is to drive prospective clients to their site. Sometimes, a clean and simple design can be the most user-friendly, too.

Offers what you need

Find out if the companies that you are eying are providing the services that you need. There are, after all, companies that offer more and there are those that offer just a little bit. Those that offer a little bit may happen to be experts on those offered services. They have chosen to specialize, so to speak. If your site needs an overhaul, however, you will need top SEO companies that can actually provide you with a full package.

Focused on what your website requires

A good and serious firm would not offer you all sorts of services that you don’t need. It will be focused on what your website requires to succeed. For example, the company should not pack your site with viral videos if you aim to create a brand that is more restrained and serious. The website then should not have unnecessary and possibly capricious content that relies heavily on novelty.

The optimization firm that you pick would be the one that best understands your brand. It should be posed to provide you with what you want and should also be ready to suggest services that you have not heard of but you would definitely need.

Hiring a SEO company like SEOExplode is highly recommended because building links for your site is no easy task

Chat Agent Service Overview and Terminology

BusinessChat agent service is a feature in a business website that allows a customer or visitor to communicate with a chat agent or representative for their needs. Chat service allows a company to do what they must to satisfy their customers while the agent handles the customer’s needs to gain information on the business. Chat service operates very much like a call center, including the predefined but customized responses for customers who visit a business’s website. This makes it easier for customers to get the information they need without missing any details.

A chat agent is a person who manages, monitors, and processes the chats in the business website they are representing. They are not necessarily hired in the company whom they serve; rather, they are outsourced from their agency to process the chat services that their agency offers another company. Because chat agencies typically create predefined but customized responses for the customers’ recurring questions, a chat agent may only have to respond to a customer’s questions with a single click at a time. Because of this rather convenient system of communication, a chat agent can more easily manage their chat responses in order to foster good rapport with a customer.

Software as a service

serviceChat agent service is an example of software as a service, abbreviated as SaaS. Software as a service is an umbrella term describing the extensive use of computer software for business, primarily in service-oriented fields. At present, there are different types of software to help companies manage their various business processes. There are accounting software products; there are warehouse management products; there are inventory management products; there are customer relationship management products. In many cases, these are integrated with one another to enhance business development continually.

In the case of chat service, chat function is closely integrated with customer relationship management software. This enhances customer satisfaction by keeping track of the business’s interactions with them. These chat conversations can track customer concerns so as to help the business improve themselves where the customer needs most. The contact details that chat services get from customers also enable chat agents to contact phone advertisers to efficiently market the business to the right people.

Cloud computing

computingSoftware as a service in general has a powerful presence in cloud computing. Cloud computing is a network model that allows online entities to store their data in online databases known as the cloud. In some cases like some chat services, companies may use scripts from the cloud to enable their chat functions rather than download a software that can potentially use up space on the hard drive. Cloud computing reduces the risk for losing data as the data is safe in the cloud where damaged hard drives does not affect them.


CRM stands for customer relationship management, a business process stemming from the philosophy that good customer relationship is the key to optimal business performance. CRM software involves recording customer interactions and then using these to improve services and, by extension, customer satisfaction. Salesforce is a prominent brand with good CRM services. The best chat services involve integrating Salesforce with their client company’s CRM software.


One thing that all commercial and service-oriented entities need to know when it comes to customer satisfaction is that they need to have credibility in order for customers to trust them. Credibility and competence can be proven with certification and accreditation. In the case of medical professionals and health care institutions, the chat services that their business website uses have to be compliant to the standards of the HIPAA.

The Health Insurance Portability and Accountability Act of 1996 regulates the use of customer information when health professionals use chat service. The HIPAA protects the privacy of patients at the hands of their physicians.